Gets A Brand New Website
Designing a website for an amazing team of software engineers is a humbling task. But we think we delivered nicely on a modern design and brand upgrade.
What’s more, the crew over at Upstate Interactive thinks so, too.
Tell us what you think! Post your comments below.
We get it. Some businesses (particularly smaller ones) don’t have official brand guidelines documented. But, hey, that’s where we can help! Upstate Interactive wasn’t looking for a whole new brand, but they did want a refreshed look and feel. This project is a great example of including a logo update within the scope of a website redesign.
The website we designed for Upstate Interactive is intended for knowledgeable prospects in enterprise companies. The new design has a sophisticated look that intentionally feels more like an interface than a web page…it just makes you want to dive in and create an app! We even followed Upstate Interactive’s Discovery Process, that they use for their clients. It is a truly user-focused process that follows research, rather than assumptions, and it really sets them apart from their competitors.
Target Audience & Market Research